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Acquisition strategy

Responsible for Miro's developer acquisition strategy, including prospecting, events and webinars.

  • Annual developer hackathon

    • Own marketing and promotion strategy, targeting an addressable audience of 20k+ developers across:

      • Lifecycle/Email

      • Social

      • Paid Advertising

      • Partner channels

  • Quarterly developer webinars

    • Conduct live coding / technical demos

    • Average attendance between 60-100 developers on engineering-related topics​

  • Miro Distributed

    • Own developer presence at Miro's annual conference, "Distributed"​​

  • Conduct developer workshops and talks at leading tech conferences across the US and EMEA​

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Paid Ads

Experienced in crafting developer-centric messaging for paid channels. 

Successfully managed several paid campaigns on DEV, with an average CTR over 1.0%, with 100,000 impressions served per ad.

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Owner and editor for Miro's developer audience on LinkedIn, X, YouTube, Discord, DEV, and more.

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Product demos

Lead demo engineer for Miro's REST APIs and Web SDK capabilities. Build apps and integrations in realtime for a broad audience of engineers and developers.

Internal enablement

Provide internal teams (Sales, Sales Engineering, Customer Success) with support and resources to champion and promote the Miro ecosystem, including:

  • Use-case and technical guides for Miro's REST API, Web SDK

  • 1-pagers and video resources for 3rd-party/partner integrations

  • Beta opportunities for customers/prospects

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