Acquisition strategy

Responsible for Miro's developer acquisition strategy, including prospecting, events and webinars.

Annual developer hackathon
- Own marketing and promotion strategy, targeting an addressable audience of 20k+ developers across:
  - Lifecycle/Email
  - Social
  - Paid Advertising
  - Partner channels
Quarterly developer webinars
- Conduct live coding / technical demos
- Average attendance between 60-100 developers on engineering-related topics
Miro Distributed
- Own developer presence at Miro's annual conference, "Distributed"
Conduct developer workshops and talks at leading tech conferences across the US and EMEA

GTM

Paid Ads

Experienced in crafting developer-centric messaging for paid channels.

Successfully managed several paid campaigns on DEV, with an average CTR over 1.0%, with 100,000 impressions served per ad.

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Social

Owner and editor for Miro's developer audience on LinkedIn, X, YouTube, Discord, DEV, and more.

Product demos

Lead demo engineer for Miro's REST APIs and Web SDK capabilities. Build apps and integrations in realtime for a broad audience of engineers and developers.

Internal enablement

Provide internal teams (Sales, Sales Engineering, Customer Success) with support and resources to champion and promote the Miro ecosystem, including:

Use-case and technical guides for Miro's REST API, Web SDK
1-pagers and video resources for 3rd-party/partner integrations
Beta opportunities for customers/prospects